T+C

The original beauty supply store is a 1,000 square-foot space located in Union Square, San Francisco, CA. The challenge of this project is to achieve a more reasonable, visual angle to stimulate consumers’ desire to buy products. Shelves are normally orthogonal, blocking the view of lower surfaces as you approach. By introducing curves, views of lower and peripheral shelves are improved. Curved lines not only bring visual impact but also increase demand.